What you will do
You will be marketing our SaaS product IQ/A. In this role, you will be promoting IQ/A to production and operational excellence managers across the manufacturing industry and define the marketing strategy across all channels. Together with the Sales & Marketing team, you will:
- Lead the development of our B2B marketing & PR strategy in alignment with our business goals
- Effectively steer our marketing budget to achieve revenue growth
- Develop marketing-based sales channels, grow our sales pipeline through a MQL-based approach
- Take responsibility for the planning, coordination and execution of fairs, webinars and all other customer-related events
- Coordinate marketing activities with internal teams and external marketing agencies
- Prepare marketing and PR materials for online publications or print
- Drive our online marketing, content-marketing and social media activities